Author: Ortega Rafael

Rafael writes in-depth product and technology analyses for IMDSupply.com, with a focus on embedded computing platforms, CPUs, and industrial motherboards. He previously managed documentation for an OEM specializing in ARM and x86 single-board computers. At IMDSupply, his work centers on benchmarking performance, comparing chipsets, and explaining the trade-offs between fanless, modular, and fully sealed systems for OEM deployments.
BusinessMarketing

Gen Z Translators Bridge Gap Between Brands and Digital-Native Consumers

As Gen Z’s spending power grows to $12.6 trillion by 2030, brands turn to specialized translators to connect with this elusive demographic. These services help companies speak the language of digital-native consumers who prioritize values in purchasing decisions.

Brands are increasingly turning to Gen Z translators to bridge the communication gap with younger consumers, recognizing the massive economic opportunity represented by this digitally-native generation. With Gen Z’s spending power projected to reach $12.6 trillion by 2030, companies cannot afford to miss connecting with this influential demographic that shops according to deeply-held values and expects authentic brand communication.

Why Gen Z Requires Specialized Translation Services

by Ortega Rafael
Assistive TechnologyBusiness

How Google Ratings Drive ESG Performance in Modern Business

Google ratings have become unexpected ESG indicators, reflecting behavioral economics’ impact on modern business. Companies now prioritize stakeholder experiences over pure profit metrics, signaling a fundamental shift in corporate responsibility.

In today’s digital landscape, your Google ratings have emerged as powerful ESG indicators, demonstrating how behavioral economics has transformed corporate accountability. The traditional economic models that prioritized shareholder value above all else are crumbling, replaced by stakeholder-focused approaches where customer experiences directly influence corporate reputation and valuation.

The Behavioral Economics Revolution

by Ortega Rafael