i2c Gains Visa Certification as Global Click to Pay Processor, Boosting E-commerce Security

Visa Certifies i2c as First Global Click to Pay Processor

Payment technology platform i2c Inc. has reportedly become the first global issuer processor certified by Visa for Click to Pay functionality, according to recent announcements. This certification enables i2c clients to integrate the EMVCo standard across multiple regions through a single implementation, sources indicate.

Visa Certifies i2c as First Global Click to Pay Processor
Enhanced Security and Authorization Rates
Growing Consumer Adoption and Market Traction
Industry Implications and Future Outlook
Market Position and Competitive Landscape

Enhanced Security and Authorization Rates

The Click to Pay system significantly improves e-commerce security by employing network tokenization that replaces card numbers with dynamic tokens. Analysis of the technology reportedly shows a 31% reduction in fraud incidents and a 4.3% improvement in authorization rates compared to traditional primary account number-based payment methods.

Industry analysts suggest that the streamlined checkout process eliminates manual entry of card numbers and billing details, allowing consumers to complete transactions with a single click. This friction reduction contributes to higher transaction completion rates while maintaining robust security protocols.

Growing Consumer Adoption and Market Traction

Market data indicates substantial growth for Click to Pay technology, with sources reporting 128% annual transaction growth. Consumer acceptance appears strong, with approximately 89% of users rating the payment method as equal to or better than other digital payment options, according to industry reports.

Thad Peterson, strategic advisor at Datos Insights, characterized the technology as achieving a “trifecta for issuers” by simplifying purchase processes, reducing fraud, and increasing authorization rates. Peterson noted that payment tools reducing friction typically help drive higher transaction volumes.

Industry Implications and Future Outlook

The recent Datos Insights report “Top Trends in Retail Banking & Payments 2025” suggests Click to Pay technology could potentially eliminate manual card entry at checkout, helping merchants reduce cart abandonment rates. The analysis recommends that financial institutions serving merchants provide straightforward integration options, while card issuers should collaborate with networks to enroll their customers.

Seth Perlman, global head of product at i2c Inc., stated in the release that achieving this certification represents a meaningful advancement in providing clients and their customers with quick, seamless, and secure online shopping experiences. The company now enables Visa Click to Pay as a standard feature across credit, debit, and prepaid card programs.

Market Position and Competitive Landscape

Industry observers suggest that this certification positions i2c at the forefront of secure remote commerce implementation globally. The single integration approach across multiple regions reportedly offers significant advantages for financial institutions seeking to deploy standardized payment security solutions without regional customization requirements.

As e-commerce continues to evolve, analysts indicate that technologies reducing checkout friction while enhancing security are becoming increasingly critical for maintaining competitive advantage in the digital payments landscape.