London FinTech Saturn Secures €12.9M to Revolutionize Financial Advisory Services with AI

Major Funding Round for AI-Powered Financial Advice Platform

London-based artificial intelligence company Saturn has reportedly secured €12.9 million in Series A funding to transform the financial advice industry, according to recent announcements. Sources indicate the investment will accelerate product development and expand the platform’s capabilities to help financial advisers serve more clients efficiently while significantly reducing operational costs.

Major Funding Round for AI-Powered Financial Advice Platform
Investor Backing and Strategic Vision
Addressing the Financial Advice Accessibility Crisis
AI-Driven Efficiency Gains
Competitive Landscape and Market Trends
Market Traction and Future Expansion

Investor Backing and Strategic Vision

The funding round was led by European venture capital firm Singular, with participation from Shapers, Y Combinator and Zeno Ventures. Analysts suggest this substantial investment reflects growing confidence in AI-driven solutions for the wealth management sector.

Saturn CEO Amal Jolly stated in the announcement: “Behind every financial plan is a human story. Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower the humans in the financial advice process.”, according to market insights

According to company reports, Saturn’s mission focuses on closing the “advice gap” by making human-led financial guidance accessible to broader populations. The founding team, which includes Amal Jolly, Michael Ettlinger and Rohit Vaish, established the company in 2023 after identifying significant inefficiencies in traditional financial advisory services.

Addressing the Financial Advice Accessibility Crisis

Industry analysis reveals a substantial advice gap in the United Kingdom, with fewer than 10% of people receiving professional financial advice annually according to Financial Conduct Authority data. The report states this leaves millions of families without the expertise needed to secure their financial futures.

The core problem, according to Saturn’s research, is the high cost of delivering advice. Financial professionals reportedly spend excessive time on administrative and compliance tasks, driving the average cost to serve a single client to approximately £2,000 per year. This economic reality has made comprehensive financial advice largely inaccessible to middle-income households.

AI-Driven Efficiency Gains

Saturn’s technology specifically targets compliance and administrative bottlenecks in financial advisory workflows. The company claims its purpose-built AI can reduce tasks that previously required four hours of paraplanner time to just 20 minutes of review. These automated processes include client suitability reports, meeting documentation, onboarding procedures, and pension transfer processing.

Unlike generic customer relationship management or automation tools, sources indicate Saturn’s platform is specifically engineered for UK financial advice compliance. The system adapts to each firm’s internal policies and regulatory requirements, ensuring alignment with Financial Conduct Authority and Consumer Duty standards from implementation.

Competitive Landscape and Market Trends

Saturn’s funding arrives amid increased investor interest in AI-enabled fintech solutions across Europe. Recent months have seen significant rounds for similar platforms, including France’s Finary and Spain’s Flanks, both scaling AI-driven wealth-management technologies. Meanwhile, UK-based Zango AI secured €4 million for compliance automation, and Czechia’s Resistant AI attracted €21 million to expand financial-crime detection capabilities.

Jeremy Uzan, Co-founder and General Partner at Singular, commented on the investment: “We have rarely seen such an ambitious, high-velocity founding team that combines deep technical expertise with real industry insight. They have built an exceptional group around them that moves fast, with focus and attracts top talent.”

Market Traction and Future Expansion

According to company reports, Saturn’s technology is already trusted by over 600 advisory firms, consolidators, and national advice networks, including Progeny, Hoxton Wealth, Perspective Financial Group and Insight Financial Associates. This early adoption suggests strong market demand for efficiency-focused solutions in the wealth management sector.

The new capital will reportedly accelerate development of next-generation AI technologies that enable faster, more scalable advice delivery. Saturn also plans to expand its AI, engineering, research, customer delivery and partnerships teams to strengthen industry collaboration and platform capabilities.

As Jolly concluded in the announcement: “We started this business to harness technology to help close the advice gap. As we continue to bring the cost to serve advice down, we will help the advice profession to improve the quality, cost, and scale of services in the UK, enabling them to reach more people and changing lives for the better.”