According to Business Insider, Meta’s product managers are now using AI-assisted “vibe coding” to build prototype apps themselves and present them directly to CEO Mark Zuckerberg. Product director Joseph Spisak revealed at the TechEquity AI Summit in Sunnyvale that PMs can “literally vibe code products in a matter of hours, days” using Meta’s internal AI systems. The company uses at least two AI assistants: Metamate, a ChatGPT-style bot trained on internal data, and Devmate, a coding assistant that incorporates multiple large language models including those from rivals like Anthropic. Meta formed its Superintelligence Labs in June and has made vibe coding a top priority, with executives complaining that existing systems take “too long” for small AI teams to experiment. The company tracks employee AI usage through dashboards and runs an internal game called Level Up that rewards staff who hit AI milestones.
The vibe coding revolution is here
Here’s the thing: we’re witnessing a fundamental shift in who gets to build software. Vibe coding—using natural language instructions with AI assistants—is demolishing the traditional barriers between product managers and engineers. At Meta, PMs aren’t just writing specs anymore. They’re actually building working prototypes that they can show Zuckerberg directly. That’s huge.
Think about how this changes the dynamics. No more waiting weeks for engineering resources. No more miscommunication between what PMs envision and what engineers build. They’re cutting out the middleman entirely. And honestly, it’s about time. The traditional software development process has been painfully slow for years.
Silicon Valley’s all-in AI push
Meta isn’t alone in this transformation. Google’s Sundar Pichai said last year that over a quarter of their code is AI-generated before human review. Microsoft told managers that “using AI is no longer optional.” Basically, every major tech company is forcing this transition whether employees like it or not.
What’s fascinating is how quickly this became table stakes. We’re talking about companies that built their empires on traditional engineering now completely reorganizing around AI assistants. It reminds me of when companies had to adapt to cloud computing or mobile-first development. Except this change is happening way faster.
The hiring landscape is shifting fast
Now here’s where it gets really interesting for job seekers. Companies like Reddit and DoorDash are listing experience with AI coding tools like Cursor and Bolt as desired skills. At least one Y Combinator startup calls vibe coding “non-negotiable” for new hires. We’re rapidly approaching a point where not knowing how to work with AI coding assistants will be like not knowing how to use Google Docs in an office job.
Spisak said his 11-year-old daughter is already vibe coding environments in Roblox. If that doesn’t tell you where this is headed, I don’t know what will. The barrier to creating software is collapsing before our eyes.
So what does this actually mean?
Look, I’ve been around tech long enough to see plenty of “revolutionary” changes that fizzled out. But this feels different. When product managers at one of the world’s largest tech companies are building prototypes in hours instead of weeks, that’s not just incremental improvement. That’s a complete rethinking of how software gets made.
The real question is: what happens to traditional engineering roles? Do they become more about reviewing and refining AI-generated code? Do they shift toward more complex system architecture while AI handles the routine stuff? One thing’s for sure—the tech industry that existed two years ago is already gone.
Meta’s push with internal tracking, adoption targets, and gamification shows this isn’t optional. They’re betting the company on AI-assisted development. And honestly, can you blame them? When your competitors are moving this fast, standing still means getting left behind.
