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Brands are achieving up to 42% greater conversion lift through multi-touch welcome sequences, according to recent analysis. The shift from volume-driven tactics to strategic engagement comes as traditional approaches show declining effectiveness.
Despite projections showing significant growth in global email marketing revenue, brands are facing a perplexing decline in per-message engagement, according to industry analysis. Sources indicate this isn’t merely inbox fatigue but signals deeper strategic misalignment with evolving consumer expectations.
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Canada has launched a new anti-tariff advertising campaign featuring Ronald Reagan’s voice as economic tensions with the U.S. intensify. The campaign comes as Ontario’s economic growth is projected to slow significantly and automaker Stellantis shifts production of the Jeep Compass from Ontario to Illinois, prompting federal legal threats.
According to a September report from the Financial Accountability Office of Ontario, the province’s real GDP growth is projected to slow to 0.9% this year and 1.0% next year due to the impact of U.S. tariffs. This economic slowdown comes at an awkward time for the Canadian province, which has historically maintained strong trade relationships with the United States.