Gen Z Translators Bridge Gap Between Brands and Digital-Native Consumers
As Gen Z’s spending power grows to $12.6 trillion by 2030, brands turn to specialized translators to connect with this elusive demographic. These services help companies speak the language of digital-native consumers who prioritize values in purchasing decisions.
Brands are increasingly turning to Gen Z translators to bridge the communication gap with younger consumers, recognizing the massive economic opportunity represented by this digitally-native generation. With Gen Z’s spending power projected to reach $12.6 trillion by 2030, companies cannot afford to miss connecting with this influential demographic that shops according to deeply-held values and expects authentic brand communication.
