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Apple TV App Gets Vibrant New Icon in iOS 26.1 and tvOS 26.1 Beta

Apple’s latest iOS 26.1 developer beta reveals a colorful new Apple TV app icon as part of the streaming service’s rebranding. The vibrant design replaces the previous white-to-gray gradient with dynamic colors. This visual refresh accompanies the company’s broader identity update for its streaming platform.

Apple is introducing a vibrant new Apple TV app icon with the release of iOS 26.1 developer beta 3 and tvOS 26.1, reflecting the company’s recent streaming service rebranding from Apple TV+ to simply Apple TV. The colorful redesign represents Apple’s commitment to what the company describes as “a vibrant new identity” for its streaming platform, marking a significant visual departure from previous iterations while maintaining the familiar app silhouette that users recognize across Apple’s ecosystem.

Apple TV Rebranding and Visual Identity Evolution