Asus – News

Xbox Teases Premium Next-Gen Console Strategy Amid Shifting Brand Focus

Xbox President Sarah Bond has indicated the next Xbox will be a “very premium, high-end next-gen console experience,” signaling a potential shift away from budget-friendly options. The comments come as Microsoft restructures its gaming business around cloud, AI, and ecosystem integration while facing increased player skepticism about the brand’s direction.

Xbox’s Premium Console Vision

Xbox President Sarah Bond has provided the strongest indication yet that Microsoft’s next console will position itself in the premium gaming hardware market, according to recent interview comments. During a discussion about the ASUS ROG Xbox Ally handheld device, Bond described the future of Xbox hardware as focusing on delivering what sources indicate will be a “very premium, high-end next-gen console experience.”

by Bennett LauraOctober 21, 2025November 2, 2025

Business Gaming

Xbox’s Hardware Evolution: Bridging Consoles and PCs in a Shifting Gaming Landscape

Xbox’s Strategic Pivot: More Than Just a Console Maker Microsoft’s Xbox division finds itself at a critical juncture, navigating the…

by Bennett LauraOctober 20, 2025November 2, 2025

Gaming Hardware

Xbox President Defends Premium Pricing for New ROG Ally Handheld Gaming Devices

Xbox President Sarah Bond has expressed confidence in the premium pricing of the new ROG Ally handheld gaming PCs. According to reports, the $1,000 Ally X and $600 base model have generated overwhelming demand despite mixed critical reception. Bond emphasized that pricing decisions were led by manufacturer Asus based on market research.

Premium Handheld Gaming Market Expands with ROG Ally Launch

The gaming industry continues to evolve with mobile gaming becoming increasingly sophisticated, and Microsoft’s latest entry into this space comes with a significant price tag. According to reports, the newly released ROG Xbox Ally X carries a $1,000 price point while its lower-specced sibling retails for $600, positioning both devices at the premium end of the market trends for handheld gaming PCs.

by Ortega RafaelOctober 20, 2025November 2, 2025

Gaming Technology

Microsoft Doubles Down on Gaming Hardware with Next-Gen Xbox and AMD Partnership

Xbox Confirms Next-Generation Console Development In a definitive statement addressing recent industry speculation, Xbox President Sarah Bond has confirmed Microsoft…

by Bennett LauraOctober 20, 2025November 2, 2025

Computing Gaming Hardware

ASUS ExpertCenter P500 SFF Compact Desktop Launches with Intel Mobile Processors

ASUS Japan has unveiled the ExpertCenter P500 SFF compact desktop featuring Intel mobile processors. The space-saving business PC offers two configurations with Core i7 and Core i3 options, designed for office environments requiring reliability and quiet operation.

ASUS Japan has officially launched the ExpertCenter P500 SFF compact desktop computer, marking a significant advancement in business computing by integrating Intel mobile processors into a small-form-factor design. The new models, available immediately through the ASUS Store as of October 9, 2025, provide enterprise and government users with powerful performance in space-constrained environments while maintaining the reliability and low noise operation essential for modern workplaces.