BusinessMedia

Business Insider Appoints Marketing Veteran Josh Oshinsky to Lead Creative Strategy Division

Business Insider has recruited Josh Oshinsky, previously a senior creative leader at PepsiCo, to serve as Vice President of Creative Strategy. With two decades of experience spanning Sports Illustrated and major streaming platforms, Oshinsky will integrate newsroom, events, and video teams to develop comprehensive partner programs. The appointment signals Business Insider’s focus on expanding cross-functional marketing initiatives.

Business Insider Strengthens Marketing Leadership with Strategic Hire

Business Insider has appointed marketing veteran Josh Oshinsky as its new Vice President of Creative Strategy, according to company announcements. Oshinsky will join the Global Marketing and Sales team at Business Insider, where he will be responsible for unifying the newsroom, live events, video, and creative teams to develop integrated packages for the publication’s partners.

Arts and EntertainmentAssistive Technology

ByteDance’s Global AI Chatbot Cici Gains Momentum in International Markets

ByteDance’s international AI chatbot Cici is quietly expanding its global footprint, ranking among top downloaded apps in multiple countries. The TikTok parent company’s overseas offering shows steady growth despite facing established competitors like OpenAI and Google.

ByteDance Expands AI Presence with International Chatbot

ByteDance, the Chinese technology giant behind TikTok, is making strategic moves in the global artificial intelligence market with its international chatbot Cici, according to market intelligence reports. While the company’s domestic AI product Doubao dominates China’s generative AI landscape with over 157 million monthly active users, sources indicate its international counterpart is gaining significant traction across multiple regions.

InnovationSoftware Guides

Email Marketing Evolution Shifts Focus to Strategic Engagement Over Volume

Brands are achieving up to 42% greater conversion lift through multi-touch welcome sequences, according to recent analysis. The shift from volume-driven tactics to strategic engagement comes as traditional approaches show declining effectiveness.

Email Marketing Revenue Growth Masks Engagement Challenges

Despite projections showing significant growth in global email marketing revenue, brands are facing a perplexing decline in per-message engagement, according to industry analysis. Sources indicate this isn’t merely inbox fatigue but signals deeper strategic misalignment with evolving consumer expectations.