Google Abandons Major Privacy Initiative For Chrome’s 3 Billion Users
Google has confirmed it’s phasing out its Privacy Sandbox initiative after six years of development. The decision represents a major reversal in Chrome’s privacy roadmap as the browser maintains over 70% market share despite growing competition from AI browsers.
Google’s Privacy Strategy Shift
Google has confirmed it is abandoning its Privacy Sandbox initiative, marking a significant reversal in the company’s approach to user privacy for its Chrome browser. According to reports, the six-year project aimed at replacing tracking cookies is now being retired, with multiple privacy-focused technologies being phased out.
