Email Marketing Evolution Shifts Focus to Strategic Engagement Over Volume
Brands are achieving up to 42% greater conversion lift through multi-touch welcome sequences, according to recent analysis. The shift from volume-driven tactics to strategic engagement comes as traditional approaches show declining effectiveness.
Email Marketing Revenue Growth Masks Engagement Challenges
Despite projections showing significant growth in global email marketing revenue, brands are facing a perplexing decline in per-message engagement, according to industry analysis. Sources indicate this isn’t merely inbox fatigue but signals deeper strategic misalignment with evolving consumer expectations.