Xbox President Defends Premium Pricing for New ROG Ally Handheld Gaming Devices
Xbox President Sarah Bond has expressed confidence in the premium pricing of the new ROG Ally handheld gaming PCs. According to reports, the $1,000 Ally X and $600 base model have generated overwhelming demand despite mixed critical reception. Bond emphasized that pricing decisions were led by manufacturer Asus based on market research.
Premium Handheld Gaming Market Expands with ROG Ally Launch
The gaming industry continues to evolve with mobile gaming becoming increasingly sophisticated, and Microsoft’s latest entry into this space comes with a significant price tag. According to reports, the newly released ROG Xbox Ally X carries a $1,000 price point while its lower-specced sibling retails for $600, positioning both devices at the premium end of the market trends for handheld gaming PCs.