Oura, New South Wales

Former NSW Premier’s Lobbying Firm Sees Surge in Property Clients Amid Government Planning Reforms

Lobbying firm Iemma Patterson Premier Advisory has experienced significant growth in property sector clients following the election of Chris Minns as NSW Premier. The firm’s connections to the current government and its planning overhaul have reportedly attracted numerous development companies seeking influence on housing policy.

Lobbying Firm’s Client Base Expands Amid Planning Changes

Morris Iemma’s lobbying firm has reportedly experienced substantial growth in its property development client roster since his political mentee Chris Minns became New South Wales premier, according to government records and media reports. Iemma Patterson Premier Advisory (IPPA), where the former Labor premier and former Liberal MP Chris Patterson serve as principals, has added at least 40 property sector clients since the March 2023 election.

by Ortega RafaelOctober 18, 2025November 2, 2025

Business Wearables

Oura Smart Ring Strategy: Winning Young Women While Losing Gym Rats

Oura’s chief commercial officer reveals the company’s fastest-growing user segment is women in their early twenties, not tech billionaires. While losing some gym-focused users to competitors like Whoop, Oura maintains 80% market share with strong retention rates.

Oura’s smart ring strategy is deliberately targeting young women and corporate professionals while accepting some loss of fitness-focused male users to competitors. According to Dorothy Kilroy, Oura’s chief commercial officer, the company’s fastest-growing demographic isn’t tech billionaires like Mark Zuckerberg or wellness-obsessed executives, but rather women in their early twenties who are embracing the health tracking technology. This demographic shift comes as the wearables market fragments across different user groups and use cases.