Google’s Privacy Sandbox Shutdown Signals Industry Shift in Digital Tracking
The End of an Era for Google’s Tracking Overhaul In a significant reversal that marks the conclusion of a six-year…
The End of an Era for Google’s Tracking Overhaul In a significant reversal that marks the conclusion of a six-year…
Google has confirmed it’s phasing out its Privacy Sandbox initiative after six years of development. The decision represents a major reversal in Chrome’s privacy roadmap as the browser maintains over 70% market share despite growing competition from AI browsers.
Google has confirmed it is abandoning its Privacy Sandbox initiative, marking a significant reversal in the company’s approach to user privacy for its Chrome browser. According to reports, the six-year project aimed at replacing tracking cookies is now being retired, with multiple privacy-focused technologies being phased out.