Tag: Technological change

InnovationSoftware Guides

Email Marketing Evolution Shifts Focus to Strategic Engagement Over Volume

Brands are achieving up to 42% greater conversion lift through multi-touch welcome sequences, according to recent analysis. The shift from volume-driven tactics to strategic engagement comes as traditional approaches show declining effectiveness.

Email Marketing Revenue Growth Masks Engagement Challenges

Despite projections showing significant growth in global email marketing revenue, brands are facing a perplexing decline in per-message engagement, according to industry analysis. Sources indicate this isn’t merely inbox fatigue but signals deeper strategic misalignment with evolving consumer expectations.

by Bennett Laura
BusinessInnovation

Innovation Hubs Are Struggling: The Shift to Innovation Communities

After two decades of prominence, innovation hubs are showing significant limitations. Organizations are now pivoting toward more dynamic innovation communities that leverage both internal and external collaboration networks for sustainable growth.

Innovation hubs are struggling to justify their existence after two decades as corporate darlings. What was once considered essential for future-proofing businesses and driving breakthrough ideas has revealed significant limitations in practice. According to recent analysis, many organizations are quietly shutting down these expensive operations as they fail to deliver measurable returns, signaling a fundamental shift in how companies approach strategic management and organizational development.

The Rise and Limitations of Innovation Hubs

by Bennett Laura