How LEGO And Google’s Customer-Focused Questions Drive Business Success
Business leaders at LEGO and Google are achieving remarkable success by repeatedly asking one fundamental question about their customers. According to leadership expert Caren Merrick, this simple but powerful inquiry shapes strategy, innovation, and long-term growth for organizations of all sizes.
The Power of a Single Question in Business Strategy
In the high-speed world of corporate strategy, insight often comes from an unexpected source: asking the right questions. According to reports from leadership expert Caren Merrick, who has decades of experience as a founder, investor, and former Virginia Secretary of Commerce, the most transformative question any leader can ask is “Who is our customer?”